Show, Don’t Tell: The Key to Building Trust and Authority (Day 2)

It’s a simple concept, but it’s one that too many brands and entrepreneurs overlook. They rely on flashy slogans, bold claims, and endless promises, but forget that people don’t simply trust words.

Why Telling Isn’t Enough

Think about the last time someone tried to sell you something. Maybe it was a product, a service, or even an idea. If all they did was tell you how amazing it was, you probably felt a little skeptical. Because talk is cheap.

Telling puts all the burden of belief on the customer. It forces them to take your word for it without givi…